In the process of redesigning the brand, we followed different roads. However, the more we worked on it, the more we realized the real change was not in the brand itself, since minor technical adjustments had been made, but in the color and the graphics that should have been brighter and more dynamic than the original.

Raúl Belluccia, our advisor, guided us throughout the process and was vital for the relationship with the client. Based on the original navy blue, we used a new and brighter brand color that, together with the red and a neutral tone, make up the new institutional color range.

We added TypeTogether's Adelle typeface to Tobias Frere-Jones' Gotham, present in the original visual identity. Gotham was used in titles, highlighted texts, and short text segments. Adelle was aimed at longer text segments that require a focused reading process.